TAPPING INTO NOSTALGIA
INTEG: was engaged to reinvent an existing digital site and experience: “AVO” [developed by the AARP] to convince people 45-55 that it’s never too late to start saving. INTEG: was further tasked to develop a comprehensive 360 degree marketing program to connect with the audience.
Realizing that nostalgia and trust would be paramount to connect with the demo, INTEG: created the “AVO Show.”
We hired award-wining composer Gary William Friedman who created the classic compositions for the “Electric Company,” then developed creative assets that extended across every consumer touch point and rolled the campaign out across the US.
Service: Campaign/Creative Strategy, TV Commercial Production, Digital and Outdoor Strategy
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TAPPING INTO NOSTALGIA
INTEG: was engaged to reinvent an existing digital site and experience: “AVO” [developed by the AARP] to convince people 45-55 that it’s never too late to start saving. INTEG: was further tasked to develop a comprehensive 360 degree marketing program to connect with the audience.
Realizing that nostalgia and trust would be paramount to connect with the demo, INTEG: created the “AVO Show.”
We hired award-wining composer Gary William Friedman who created the classic compositions for the “Electric Company,” then developed creative assets that extended across every consumer touch point and rolled the campaign out across the US.
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