STRATEGIC PERSPECTIVE & CRAFTING A NEW NARRATIVE

DiGennaro Communications is a leading PR and Corporate Communications firm that sits between the buy and sell side of media and advertising. Its roster of global clients include Facebook, Spotify, Pandora, Epsilon, Havas, DDB, Ogilvy, T3 Communications and Social Code. It is a master of developing strategic PR and communications for their clients–yet were challenged in rearticulating their brand and value proposition across all the important collateral materials that told the story.

INTEG : started with a strategic brand assessment, meeting with the core leadership team and employees. After reviewing all operations we began to re-articulate the mission, vision, and values of DCG and hone in on what’s most important to tell the story in the most compelling way.

Starting with a full re-architecture and redesign of www.digennaro-usa.com, INTEG : crafted a narrative and visual experience that is breakthrough, relevant and industry leading. INTEG : helped retool materials from case studies to core pitch presentations, integrating all the critical communications elements to tell a consistent, compelling narrative for the brand. Once finished with this initial stage, INTEG : focused on driving new business resulting in the addition of four new clients’ to the DGC roster.

Deliverables: Strategic Planning and Business Plan Development, Website, Core Pitch Presentations, Case Studies, Business Development.

Results: The addition of new clients in the agency, Blockchain, Social, and AdTech verticals.