Blow Up The Digital Ad Ecosystem
Too many industry groups and people in digital advertising are enamored of technology. They continue to forget creativity. When was the last time you heard anyone say, “Wow…that was a great banner ad!”
Maintaining A Strong Integrated Narrative In A Troubled Market
“Desperate times call for desperate measures.” Or do they? And in marketing and advertising, this adage has never held more gravity than today.
Fixing the Ad Agency & the Pain of the P&L
In consulting with organizations and considering the next career move leading marketing and digital transformation, I offer this tale of how to build a successful operation within a larger global organization.
“Creative” & “Innovative” Precede “Profit”
A few weeks ago I was sitting in the waiting area of the world’s largest ad agency. Four students, all seniors at Portfolio Center, were waiting for interviews and I struck up a conversation.